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What is SEO & Why is it Important?

SEO is all about roads. The roads that connect your customers to you. In real-life, the roads from your customers to your front door rarely change - but online, those roads change all the time. Without SEO, it takes potential customers much longer to find you online. With SEO, you have the opportunity to be the corner-store in every neighborhood in your market.

SEO stands for Search Engine Optimization, and that is the process of making website and webpages technically sound and relevant to both the user and the search engine in order to improve rankings, drive organic traffic and increase awareness within the search results. SEO will contribute to the success a business sees not only with organic search directly, but also in other forms of digital marketing (e.g. user experience, conversion rates, technical function, etc.)

There are two types of SEO, Local and Organic.

Local SEO
  • Efforts are focused on optimizing the Google Business Profile & Listings

  • Listing sites examples: Yelp, Bing, YP, Facebook, Foursquare.

  • Results show up towards the top of the search results page in the form of a map/3-pack.

Local SEO is the strategy of optimizing the Google Business Profile and business listings to increase visibility on maps and search for geo-modified search terms (e.g. "near me" searches).

Benefits of Local SEO:

  • 88% of people searching for a local business will call or visit the business within 24 hours.

  • 58% of American adults have used voice search to find a local business.

Ranking Factors for Local SEO:

Many of these factors are within your control. Some are not, such as behavioral data and personalization, those are based on each individual's choices on the Google platform.

Local SEO is fundamental for driving foot traffic.

Organic SEO

  • Efforts are focused on the client's website.

  • Carried out in three main areas of your website, on-site technical elements, content & authority.

  • Results show up beneath ads and maps.

Organic SEO is the process of obtaining a natural listing in top search results by optimizing a websites content, on-site elements, and authority, resulting in increased page traffic and conversions.

Importance of Organic SEO:

  • 40% of revenue on average is captured by organic search traffic.

  • 60% of Google searches are done via mobile devices.

  • Over 90% of organic traffic goes to Page One results.

  • 46% of searches are seeking local information.

Organic SEO Ranking Factors:

In conclusion, both SEO products are important to any business. To learn more about SEO and our individual SEO products, email or call us today!


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